From data chaos to revenue clarity.
Prism is the revenue intelligence partner for growth-stage CEOs of trades, home services, coaching, and B2B professional services. We install the executive dashboards, attribution, and forecasting that turn your data into decisions - so you lead with confidence, control, and clarity.
"The CEO is often the most accountable person in the organization - and somehow the least informed."
Built for CEOs running $20M to $100M in revenue.
Strong sales. Growing team. But the reporting has not kept up. If any of these sound like you, we can help. The most effective data strategy is owned by the CEO - not delegated - to avoid the bias that creeps in when departments grade their own work.
- Three dashboards and a guess.
- Department heads report different numbers.
- Marketing ROI is a story, not a fact.
- You wait for someone else to tell you what's happening.
- Every big decision feels like flying blind.
- One dashboard and a decision.
- One trusted source of truth across every department.
- Revenue attributed to source - defensibly.
- You see what's happening in real time, every morning.
- You lead with confidence, control, and clarity.
We start at Phase 1 - no matter what tech you already have.
Every dashboard, forecast, and AI model sits on a foundation. Most $1M-$50M companies have never completed the foundation correctly. That's where every engagement begins.
Descriptive
Executive Dashboard. One trusted view of what's happening across marketing, sales, finance, and fulfillment.
Diagnostic
Dashboard Suite + attribution. Department-level visibility and root-cause reporting.
Predictive
Revenue forecasting, pipeline coverage, cash-flow modeling with real predictive power.
Prescriptive
AI-driven scenario modeling and specific actions - data as a decision-making engine.
Data analytics & AI consulting, starting with the Executive Dashboard.
Analytics/BI, data strategy & engineering, custom development, applied data science, and generative AI - all built on a validated foundation. Revenue Operations plugs in on top.
Executive Dashboard
45-90 days + ongoing. Unified data infrastructure and a CEO-facing dashboard across goals, marketing, sales, finance, and fulfillment.
Learn more →Marketing Execution
Done-for-you marketing wired into your dashboard. Website in 7 days, lead nurture, attribution, and a 24/7 AI sales assistant.
Learn more →Built-to-Sell Financial Analytics
Clean books, cohort and unit economics, and buyer-ready reporting. Operate the business so it's always worth more when you exit.
Learn more →Three verticals where this pattern shows up hardest.
Home Services & Trades
HVAC, plumbing, electrical, roofing, landscaping, tree service - especially operators scaling past $5M.
See details →B2B Professional Services
Consulting, agencies, and services firms with mature teams but fragmented reporting and unclear ROI.
See details →Coaching & Training
Business coaches and training organizations scaling programs, tracking cohorts, and proving outcomes.
See details →Not sure where you are? Take the 5-minute Revenue Clarity Diagnostic.
12 questions across the 4 phases of analytics maturity. At the end: your Revenue Clarity score, your primary constraint, and the first thing to install. No account required.
- ▸ Which of the 4 phases you're actually operating in.
- ▸ The one constraint blocking the next stage of growth.
- ▸ Where your team is over-investing vs. under-investing.
- ▸ The single next infrastructure to install.
Numbers that came from fixing the foundation.
Lead growth year-over-year with a 6x ROI for a service business client.
E-commerce revenue growth year-over-year with a 4x ROI.
Profit lift identified from a pricing discrepancy - single engagement.
Close rate lift for a home services client after speed-to-lead automation.
Revenue intelligence, unpacked.
Practical frameworks and data insights for $1M-$50M service operators. No fluff.
Revenue Operations: marketing execution + built-to-sell.
How Prism's two secondary offers plug into the Executive Dashboard foundation - and why neither works standalone.
Read →20 years of Prism: the philosophy behind the name.
Knowledge, Wisdom, Understanding - the through-line from 2006 to today.
Read →The 5-point revenue audit every $1M+ business needs.
A practical framework for auditing the five areas where growing businesses most commonly leak revenue.
Read →Speed to lead: why the first 5 minutes win the deal.
The optimization that consistently produces the highest ROI of anything we implement for clients.
Read →Schedule a call - speak with an expert.
A 30-minute working conversation with Andrew Knight. No pitch deck, no pressure. We answer your questions and, if there's fit, sketch what a next step would look like.