Industry · Home Services & Trades

Growth without systems creates chaos.

The right tracking, planning, and accountability let a home services business scale fast without breaking. This is where Prism does some of its most valuable work.

The pattern we see at $20M+

You've outgrown the ops that got you here.

Lead volume is up. Crews are running. New equipment is on the ground. But the picture of what's actually driving the business hasn't caught up. Call tracking is fragmented, marketing spend is un-attributable, and crew or route profitability is a spreadsheet nobody trusts.

For PE-backed operators, the stakes are higher: the data your investor sees on a board deck needs to reconcile to the P&L, trend cleanly quarter over quarter, and hold up under diligence when the next transaction is on the table.

Multi-touch attribution built for phone-heavy funnels

Call tracking, form fills, offline conversions, and closed-deal revenue tied back to campaign - so you stop cutting the channels that quietly drive your best deals.

Crew, route, and job-type profitability

Actual margin by crew, route, service line, and job type - not gross revenue disguised as performance.

Daily Scorecard for the field

One page. Three metrics. Emailed at 7:45am. Ops managers stop guessing whether they're on pace and start managing to the score.

Built-to-Sell / Exit-Readiness

Financial clarity, valuation modeling, and operational readiness - positioning the owner to exit on their own terms.

Trades we serve

Built for the full home services stack.

The pattern is the same across trades: phone-heavy funnels, crew-based delivery, seasonality, and margin hidden inside the job. We've worked across all of it.

HVAC
Plumbing
Electrical
Roofing
Landscaping
Tree Service
Excavation
General Contractors
Custom Home Builders
Construction
Property Developers
Pest Control
Foundation & Concrete
Painting
Windows & Doors
Pool & Outdoor Living
What changes

From guesswork to gross profit.

Marketing spend you can't attribute
Every lead tied back to source and campaign
Call tracking scattered across tools
One unified pipeline from ring to revenue
Gross revenue mistaken for profit
True margin by crew, route, and job type
Ops managers guessing daily pace
Daily Scorecard emailed at 7:45am
Board decks that don't reconcile to the P&L
Investor-grade numbers that hold under diligence
Seasonality that blindsides the schedule
Capacity and revenue forecasts crews can plan on
No visibility into which crews actually make money
Crew-level profitability tracked weekly
"We'll clean it up before the sale"
Exit-ready financials built from day one
Proof

2x business growth in a single year. 10x leads YoY.

A tree service operator scaled from single-crew chaos to double the business - with attribution, revenue and capacity planning, and strategic accountability in place before the growth arrived.

"Working with Andrew has been a total game-changer. His systems helped me double my business last year alone. If you're tired of marketing talk and want actual phone calls, this is it."
- Jeremy Howard, GLS Lawn and Tree
Ready to talk?

Schedule a call - speak with an expert.

A 30-minute working conversation with Andrew Knight. No pitch deck, no pressure. We answer your questions and, if there's fit, sketch what a next step would look like.