Case Studies

Real engagements. Real data. Real decisions.

The proof points behind the methodology - anonymized larger engagements plus named client results with the numbers behind them.

EdTech · Ramsey Education · ~$6M business

$2.25M attribution error corrected - freed 6 FTEs for 6 months

$2.25M
Attribution corrected
6
FTEs freed
6 mo/yr
Recovered

An internal Teacher Appreciation campaign was credited with $2M in new business + $250K in renewals annually. Six FTEs spent six months per year executing it. A data audit revealed the reporting logic was misclassifying revenue: real new-business impact was ~$100K. The recommendation to reallocate freed six FTEs for higher-ROI work - profitability came from accurate data, not a flattering story.

Key lesson

Any-touch attribution on campaigns that include your entire existing customer base will always overstate campaign impact. Model design matters as much as the data.

EdTech · Ramsey Education · Foundations in Personal Finance

$1M+ revenue opportunity - then a product scaled from $150K to $3M

$1M+
Opportunity
20x
Product growth
$3M
From $150K/yr

In 2020 the product mix shifted from print to digital as schools sent students home. The pricing model didn't. A pricing analysis and per-unit value study modeled a $1M+ opportunity. Simultaneously, a homeschool digital surge was spotted in the dashboard before it became obvious. A recommendation to accelerate with paid ads scaled that product from $150K to $3M annually.

Key lesson

A product dashboard that tracks trends month-over-month isn't just reporting - it's a strategic early-warning system.

Home Services · Custom Home Exteriors

6x year-over-year growth after a full marketing system rebuild

6x
YoY growth
12 mo
Strategy horizon
1
Key hire enabled

A home exteriors business needed a full overhaul - website, Google Ads, marketing system, sales process, customer experience. The rebuild produced 6x YoY growth. The clarity created by working attribution and a documented strategy gave the owner the confidence to make a key hire that further accelerated growth.

Key lesson

Most home service businesses don't have a marketing problem - they have a system problem. Fix the system, results follow.

Tree Service · GLS Lawn and Tree · Jeremy Howard

Business doubled in a year - leads up 10x YoY

2x
Business growth
10x
Leads YoY
2025
Achieved

A tree service navigating rapid growth - new equipment, new crews, dramatic lead increase - needed systems and strategy to scale without chaos. Marketing infrastructure, attribution, capacity planning, and ongoing accountability let the business double in a single year.

Key lesson

Growth without systems creates chaos. The right tracking, planning, and accountability let a business scale fast without breaking.

"Working with Andrew has been a total game-changer. His systems helped me double my business last year alone. If you're tired of marketing talk and want actual phone calls, this is it."
- Jeremy Howard, GLS Lawn and Tree
Representative engagements

Anonymized work at larger scale.

Mid-Market Manufacturer · $40M

Disconnected systems, restored attribution

Disconnected Salesforce and Google Ads systems prevented accurate lifetime value modeling. Integrated offline conversion tracking and restored attribution integrity - unlocked forecasting capability.

Multi-Location Portfolio Operator · $150M

Structured reporting architecture

Replaced manual spreadsheet workflows and fragmented dashboards with structured reporting architecture. Reduced admin burden and improved executive visibility.

Dominant Brand · $1.5B

Salesforce data model & migration

Planned data model and migration from disparate legacy systems to Salesforce across Product, Analytics, Sales, Marketing, and Tech. Launched a 100-user, 12-department environment.

Media & Education Brand · $500M

Unified revenue intelligence system

Led development of a unified revenue intelligence system connecting marketing performance, sales activity, and executive reporting. Contributed to $2M+ in identified revenue impact.

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